Taste Collective spoke to six experts in their fields, representing a diverse and extensive range of experiences working with global and local companies on the ground in China. Here, we recap their outlooks on the Coronavirus situation, and their insights into how organizations, brands, and businesses should be operating to minimize damage and show their support to their Chinese consumers.
Read MoreThe Year of the Rat is upon us, and brands are using Chinese New Year campaigns to tell their stories to consumers hungry for value, quality, and connection. Brands operating in the food and beverage space in China can learn a lot from this resourceful rodent - whose attributes of intelligence, wealth, and adaptability are all required for a success story in this dynamic market.
Read MoreIf you are a registered business in Victoria, or a business from another state with a significant presence in Victoria, you could be eligible for the Victoria Government’s Boost Your Business: Asia Gateway Voucher Stream that offers an unparalleled financial boost to your company’s marketing spend in the region.
Read MoreIf you are a registered business in Victoria, or a business from another state with a significant presence in Victoria, you could be eligible for the Victoria Government’s Boost Your Business: Asia Gateway Voucher Stream that offers an unparalleled financial boost to your company’s marketing spend in the region.
Read MoreWith the rise of the middle class and increase in disposable income, Chinese consumers are becoming increasingly health conscious when it comes to diet. Moreover, both commercial and government-led health campaigns have also started to burgeon among younger generations, leading to a greater awareness of the connection between the environment and diet.
Read MoreConsumers in China are increasingly mercurial when it comes to the latest online food trends: willing to wait three hours in line for a chocolate croissant, but equally likely to move onto the next big thing the next week.
Read MoreDelivery is becoming a way of life in urban China on an unparalleled scale. A group aptly called “肥宅” (chubby shut-ins) has emerged as a result of this new lifestyle among youngsters - if you can dream it, you can get it delivered. Such a phenomenon, hardly believable a decade ago when a large part of the country still relied on dial-up Internet, seems inevitable as delivery service in China becomes increasingly convenient and ubiquitous.
Read MoreWe love finding ways to amplify brand stories so that they resonate in the Chinese market, but we’re not just offering our expertise and advice to others. We practice what we preach, and we take pride in the concepts, content, and campaigns we contribute to the F&B landscape ourselves.
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