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CARMAN’S POP UP CART

Experiential Campaign

Introducing Australia’s most loved and market leading muesli brand to Shanghai millennials


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INSIGHT

- Highly saturated digital landscape in China
- Evolving middle class + growing trend towards a health- conscious lifestyle
- Young professionals spend the majority time of their day in the workplace

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IDEA

To capture the attention of millennial staffers with a photo-worthy pop up experience

- Engage top workplaces in Shanghai as venue partners
- Build pop up cart + curate branded gift boxes for guests
- Guests engage with high caliber brand ambassadors and premium positioning of Carman’s hero product
- Scan QR code to follow Carman’s Wechat account for gifts
- Create captivating content for social channels

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IMPACT

Established Carman’s first local fans and generated brand awareness amongst target consumers in Shanghai