SEEDLIP MEET & MASTER CLASS
Activation
An intimate afternoon with Seedlip founder, Ben Branson, spotlighting the world’s first distilled non-alcoholic spirit
INSIGHT
- Seedlip is a nature company on a mission to solve the dilemma of what to drink when you’re not drinking
- Served in 8 out of the 10 Best Cocktail Bars in the world, over 250 Michelin Restaurants & 6,000+ accounts globally
- New to market in China, Seedlip is focused on connecting with top mixologists and industry leaders, and increasing consumer brand awareness
IDEA
A Meet & Master Class for industry leaders and consumer influencers with Seedlip's founder, Ben Branson
- Craft cocktail menu spotlighting Seedlip, mixed by top Shanghai mixologists
- A natural garden party aesthetic featuring a Seedlip branded croquet pitch and featured foliage
- Curated guest list and invitation management
- Event planning and production
IMPACT
Generated awareness and heightened engagement between Seedlip and their industry partners, local media personalities, and target consumers