Who We Are
WHO WE ARE
Taste Collective is a marketing and strategy agency for food and beverage brands in China. Headquartered in Shanghai, Taste Collective has a combined 20+ years working in the hospitality and marketing sectors, with a focus on experience-driven solutions for brands to build deeper connections with consumers.
WHAT MAKES US DIFFERENT
We connect the dots for our clients by collaborating with industry experts to create a holistic service. We are invested in, and driven by market validation through methodology and process. We have the creative knowledge as well as the operational experience: we are creatives and operators, the insider and the insight.
WHY WE’RE HERE
We believe life is all about food and stories. We are dreamers and executors, eaters and drinkers. We thrive off of collaboration and innovation. We love bringing food stories to life, and finding ways to amplify them so that they resonate in the Chinese market.
Andrew is an Australian hospitality professional, food creative and 360 marketer. Prior to heading marketing and communications for China’s first culinary incubator, Andrew lead marketing and experience teams at a top marketplace startup in the US and China. When he’s not creating food experiences and collaborating with F&B brands, you’ll find Andrew hosting pop up dinners and hunting for the best of the world’s cuisines.
Clara founded and operated District Beer Bar & Kitchen backed by Belgian brewery group Duvel Moortgat, before consulting for China’s first culinary incubator. She’s the founder of Shanghai’s leading storytelling platform, Unravel, and has spent the last 6 years in China exploring the intersections of food, community, and stories.