Healthy Eating Habits on the Rise in China

With the rise of the middle class and increase in disposable income, Chinese consumers are becoming increasingly health conscious when it comes to diet. Moreover, both commercial and government-led health campaigns have also started to burgeon among younger generations, leading to a greater awareness of the connection between the environment and diet.

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Andrew Moo
China is Hungry for Convenience

Delivery is becoming a way of life in urban China on an unparalleled scale. A group aptly called “肥宅” (chubby shut-ins) has emerged as a result of this new lifestyle among youngsters - if you can dream it, you can get it delivered. Such a phenomenon, hardly believable a decade ago when a large part of the country still relied on dial-up Internet, seems inevitable as delivery service in China becomes increasingly convenient and ubiquitous.

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Andrew MooComment